Novacopper Inc (NYSEMKT:NCQ)  stock continues to fall trading as low as $0.17 during the day, a new 52 week low for the company.

“In the matter of earnings surprises, the term “Cockroach Effect” is often implied. Cockroach Effect is a market theory that suggests that when a company reveals bad news to the public, there may be many more related negative events that have yet to be revealed. In the case of earnings surprises, if a company is suggesting a negative earnings surprise it means there are more to come.”  Read the full article here.